Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress /

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress /

This volume includes the full proceedings from the 2013 World Marketing Congress held in Melbourne, Australia with the theme Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. The focus of the conference and the enclosed papers is on marketing thought and practices...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Campbell, Colin (Επιμελητής έκδοσης), Ma, Junzhao (Jonathon) (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Σειρά:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:	Business. Marketing. Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
Έκδοση: (2015)

Proceedings of the 1995 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1997 World Marketing Congress
Έκδοση: (2015)

Proceedings of the 1993 World Marketing Congress
Έκδοση: (2015)

Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
Έκδοση: (2015)

Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
Έκδοση: (2015)

Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress /
Έκδοση: (2015)

Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Ideas in Marketing: Finding the New and Polishing the Old Proceedings of the 2013 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1998 Multicultural Marketing Conference
Έκδοση: (2015)

Proceedings of the 1996 Multicultural Marketing Conference
Έκδοση: (2015)

Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

The 1980’s: A Decade of Marketing Challenges Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Marketing, Technology and Customer Commitment in the New Economy Proceedings of the 2005 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

New Meanings for Marketing in a New Millennium Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2015)

Proceedings of the 1988 International Conference of Services Marketing
Έκδοση: (2015)

Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
Έκδοση: (2016)

Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2016)

Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2016)

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
Έκδοση: (2015)

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