Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World /

• Main Author: Mora, Pierre (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Management for Professionals,
• Subjects: Business.; Marketing.; Public relations.; Globalization.; Markets.; Agriculture.; Business and Management.; Corporate Communication/Public Relations.; Emerging Markets/Globalization.

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing o...

Table of Contents:

• Introduction
• Part 1: How to differentiate Wine
• Part 2: Appelations and Wine Brands
• Part 3: Conclusion.