APA (7th ed.) Citation

SpringerLink (Online service) & Busch, O. (2016). Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Springer International Publishing : Imprint: Springer.

Chicago Style (17th ed.) Citation

SpringerLink (Online service) and Oliver Busch. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Cham: Springer International Publishing : Imprint: Springer, 2016.

MLA (8th ed.) Citation

SpringerLink (Online service) and Oliver Busch. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Springer International Publishing : Imprint: Springer, 2016.

Warning: These citations may not always be 100% accurate.