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02683nam a22005295i 4500 |
| 001 |
978-3-319-25023-6 |
| 003 |
DE-He213 |
| 005 |
20170519141353.0 |
| 007 |
cr nn 008mamaa |
| 008 |
151126s2016 gw | s |||| 0|eng d |
| 020 |
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|a 9783319250236
|9 978-3-319-25023-6
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| 024 |
7 |
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|a 10.1007/978-3-319-25023-6
|2 doi
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|d GrThAP
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4 |
|a HF5410-5417.5
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| 072 |
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7 |
|a KJS
|2 bicssc
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7 |
|a KJSM
|2 bicssc
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|a BUS043000
|2 bisacsh
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 245 |
1 |
0 |
|a Programmatic Advertising
|h [electronic resource] :
|b The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /
|c edited by Oliver Busch.
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| 264 |
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1 |
|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2016.
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| 300 |
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|a X, 279 p. 96 illus., 12 illus. in color.
|b online resource.
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 347 |
|
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|a text file
|b PDF
|2 rda
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| 490 |
1 |
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|a Management for Professionals,
|x 2192-8096
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| 505 |
0 |
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|a Concept -- Components -- Transformation.
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| 520 |
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|a This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.
|
| 650 |
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0 |
|a Business.
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| 650 |
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0 |
|a Marketing.
|
| 650 |
|
0 |
|a Industrial management.
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| 650 |
|
0 |
|a Information technology.
|
| 650 |
|
0 |
|a Business
|x Data processing.
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| 650 |
|
0 |
|a Data mining.
|
| 650 |
1 |
4 |
|a Business and Management.
|
| 650 |
2 |
4 |
|a Marketing.
|
| 650 |
2 |
4 |
|a Data Mining and Knowledge Discovery.
|
| 650 |
2 |
4 |
|a IT in Business.
|
| 650 |
2 |
4 |
|a Media Management.
|
| 700 |
1 |
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|a Busch, Oliver.
|e editor.
|
| 710 |
2 |
|
|a SpringerLink (Online service)
|
| 773 |
0 |
|
|t Springer eBooks
|
| 776 |
0 |
8 |
|i Printed edition:
|z 9783319250212
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| 830 |
|
0 |
|a Management for Professionals,
|x 2192-8096
|
| 856 |
4 |
0 |
|u http://dx.doi.org/10.1007/978-3-319-25023-6
|z Full Text via HEAL-Link
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| 912 |
|
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
|
