Programmatic Advertising The Successful Transformation to Automated, Data-Driven Marketing in Real-Time /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Busch, Oliver (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Industrial management.; Information technology.; Business > Data processing.; Data mining.; Business and Management.; Data Mining and Knowledge Discovery.; IT in Business.; Media Management.

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still a...

Πίνακας περιεχομένων:

• Concept
• Components
• Transformation.