Counterfeiting and Piracy A Comprehensive Literature Review /

• Κύριος συγγραφέας: Cesareo, Ludovica (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Market research.; Trade.; Commerce.; Ethics.; International law.; Intellectual property > Law and legislation.; Law and economics.; Business and Management.; Law and Economics.; International IT and Media Law, Intellectual Property Law.; Market Research/Competitive Intelligence.

This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and...

Πίνακας περιεχομένων:

• 1 Introduction
• 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review
• 3 Research methodology
• 4 Figures and trends in the academic research on counterfeiting and piracy
• 5 Content analysis and categorization: towards a systematization of the literature on counterfeiting and piracy
• 6 Discussion, managerial implications, current and future research
• 7 Conclusion.