Global Marketing Strategy An Executive Digest /
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessi...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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Έκδοση: | 1st ed. 2016. |
Σειρά: | Management for Professionals,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Marketing: A Global Discipline
- Assessing Global Market Opportunities
- Entering Global Markets
- Segmenting Targeting and Positioning in Global Markets
- Creating Global Product and Service Offerings
- Extracting Value from Global Operations
- Global Supply Chains and Distribution Networks
- Global Branding and Communication
- Organizational Design for Global Marketing Strategy
- Global Marketing Ethics and CSR
- The Future of Global Marketing Strategy.