Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kim, Kacy K. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it. In these times of instantaneous news, information an...

Πίνακας περιεχομένων:

• Session 1.1 Luxury and Social Comparisons
• Session 1.3 Food/Health
• Session 1.4 Website Design Strategies for the E-Servicescape
• Session 1.5 Branding Strategy
• Session 1.7 Innovation in Course Development and Delivery
• Session 2.1 International Marketing Part I: Tales from Latin America
• Session 2.2 Financial Service Marketing and Consumption
• Session 2.3 Advertising and Shopping Influences
• Session 2.4 Effective Messaging for Online Advertising
• Session 2.5 Branding and Firm Capabilities
• Session 2.6 Advertising Research Methods
• Session 2.7 The Validity and Invalidity of Assessment Alternatives
• Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!
• Session 3.3 Global CB
• Session 3.4 Promotion and Brand Management
• Session 3.5 Channel Surfing and Disintermediation
• Session 3.6 Consumer Behavior I
• Session 3.7 Teaching Award Winners
• Session 4.1 International Marketing Part 2: Tales from Africa
• Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers
• Session 4.3 Self, Identify
• Session 4.4 Marketing Communications: A Cultural Perspective
• Session 4.4 Marketing Communications: A Cultural Perspective
• Session 4.5 Developing New Offering: The Big Picture
• Session 4.6 Consumer Behavior II
• Session 4.7 Corporations and CSR
• Session 5.1 International Marketing Part 3: A Global Perspective
• Session 5.2 Market (Re)creation through Innovation and Entrepreneurship
• Session 5.3 Services and CB
• Session 5.4 Building Your Brand with Social Media
• Session 5.5 You did What with Whom?
• Session 5.6 Analysis Methods in Marketing
• Session 5.8 Online and Social Media Research Methods
• Session 6.1 Food, Wine, and Coca-Cola@
• Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels
• Session 6.3 Consumption and Brands
• Session 6.4 Engaging and Influencing Your Audience through social Media
• Session 6.5 Channel Integration and Business Networks
• Session 6.6 Branding and Sales Management
• Session 7.1 Gambling, Drinking, Fantasies, and American Football!
• Session 7.3 Social Perspectives
• Session 7.4 Effective Communications in B2B Marketing
• Session 7.5 People in Sales
• Session 7.6 Services Marketing
• Session 7.7 Social Responsibility and Business
• Session 8.1 Branding of Products and Services
• Session 8.2 Advancing the Cause of Cause-Related Marketing
• Session 8.3 Decision Making
• Session 8.4 Social Influence and Marketing Communications
• Session 8.5 Exchange Governance and Sustainability
• Session 8.7 Can Marketing Enhance Consumer Empowerment?
• Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value
• Session 9.3 Consumer Behavior Mix I
• Session 9.4 Consumer Behavior Perspectives on Social Media
• Session 9.5 The Big Picture of Sales Management
• Session 9.6 Price, Promotion, and Fees
• Session 9.7 The Use and Impact of Social Media in Marketing Education
• Session 9.8 Wearable Technology
• Session 10.1 International Marketing Part 5: Communication in Global Environment
• Session 10.3 Consumer Behavior Mix II
• Session 10.4 Co-Creation of Value in the Digital World
• Session 10.5 Sports Marketing and Fan Reactions
• Session 10.6 Consumer Motivations and Value in Retailing
• Session 10.7 Marketing and the Socially-Conscious Consumer Interface
• Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness
• Session 11.4 Promotion and Social Marketing
• Session 11.5 Value Creation in Marketing Channels
• Session 11.6 Store Satisfaction, Patronage, and Customer Referrals
• Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research
• Session 12.5 Technology and Problem Solving in the Selling Environment
• Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing
• Session 12.7 Decision Making. .