Cruise Business Development Safety, Product Design and Human Capital /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Papathanassis, Alexis (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Θέματα: Business.; Marketing.; Personnel management.; Business ethics.; Service industries.; Tourism.; Management.; Engineering economics.; Engineering economy.; Business and Management.; Tourism Management.; Engineering Economics, Organization, Logistics, Marketing.; Human Resource Management.; Business Ethics.; Services.

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible re...

Πίνακας περιεχομένων:

• Part I: Cruise Safety
• Part II: Cruise Design - Business Models, Destinations and Products
• Part III: Human Capital - Training, Education and Research.