Cruise Business Development Safety, Product Design and Human Capital /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Papathanassis, Alexis (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Subjects: Business.; Marketing.; Personnel management.; Business ethics.; Service industries.; Tourism.; Management.; Engineering economics.; Engineering economy.; Business and Management.; Tourism Management.; Engineering Economics, Organization, Logistics, Marketing.; Human Resource Management.; Business Ethics.; Services.

This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible re...