Entrepreneurship, Business and Economics - Vol. 1 Proceedings of the 15th Eurasia Business and Economics Society Conference /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Bilgin, Mehmet Huseyin (Editor), Danis, Hakan (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Edition: 1st ed. 2016.
• Series: Eurasian Studies in Business and Economics, 3/1
• Subjects: Business.; Marketing.; Entrepreneurship.; Personnel management.; Tourism.; Management.; Business and Management.; Human Resource Management.; Tourism Management.
• Physical Description: XVI, 588 p. 120 illus., 48 illus. in color. online resource.
• ISBN: 9783319275703
• ISSN: 2364-5067 ;

This volume of Eurasian Studies in Business and Economics focuses on latest results from entrepreneurship and SME research, Human Resources, along with a focus on the Tourism industry. The first part deals with topics ranging from entrepreneurial intentions, social entrepreneurship and technological entrepreneurship to EU policies such as the 7th Framework program. Bridging the themes, the second part on Human Resources and General Management deals with human capital issues, labor force education, employer branding and aligning HR practices to knowledge management outcomes. The third part in particular concentrates on the tourism industry in exploring innovative marketing strategies, WEB 2.0 Challenges, tourism product innovation, and success in international markets.