Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Petruzzellis, Luca (Επιμελητής έκδοσης), Winer, Russell S. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Internet marketing.; Customer relations > Management.; Leadership.; Business and Management.; Customer Relationship Management.; Business Strategy/Leadership.; Online Marketing/Social Media.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...

Πίνακας περιεχομένων:

• Advertising Communication
• Business-to-Business Marketing
• Consumer Behavior
• Cross-Cultural Research
• Digital and Social Media Marketing
• Distribution and Supply Chain Management
• Entrepreneurship and Small Business
• Health and Social Marketing
• Innovation and Creativity
• Integrated Marketing Communication
• International Marketing
• Luxury, Fashion and Wine Marketing
• Marketing Strategy
• Pricing and Price-Related Issues
• Product and Branding Strategies
• Relationship Marketing
• Retailing
• Selling and Sales Management
• Sensory Marketing
• Services Marketing
• Tourism and Hospitality.