Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Petruzzellis, Luca (Editor), Winer, Russell S. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Internet marketing.; Customer relations > Management.; Leadership.; Business and Management.; Customer Relationship Management.; Business Strategy/Leadership.; Online Marketing/Social Media.

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how...