Revenue Management in Manufacturing State of the Art, Application and Profit Impact in the Process Industry /

• Κύριος συγγραφέας: Zatta, Danilo (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Θέματα: Finance.; Marketing.; Leadership.; Production management.; Statistics.; Finance, general.; Operations Management.; Statistics for Business/Economics/Mathematical Finance/Insurance.; Business Strategy/Leadership.

This book focuses on the application of revenue management in the manufacturing industry. Though previous books have extensively studied the application of revenue management in the service industry, little attention has been paid to its application in manufacturing, despite the fact that applying i...

Πίνακας περιεχομένων:

• Introduction
• Concepts and Application
• State of the Art and Perspectives of Revenue Management in the Process Industry
• Implementation of Revenue Management in the Process Industry in North America and Europe
• Use and Profit Impact of Revenue Management in the Process Industry
• Conclusions
• References
• Appendix A: Questionnaires
• Appendix B: Correlation Matrixes
• Appendix C: State of the Art and Implementation of Revenue Management in Germany.