Strategy is Digital How Companies Can Use Big Data in the Value Chain /

• Κύριοι συγγραφείς: Cordon, Carlos (Συγγραφέας), Garcia-Milà, Pau (Συγγραφέας), Ferreiro Vilarino, Teresa (Συγγραφέας), Caballero, Pablo (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Leadership.; Production management.; Management information systems.; Business and Management.; Business Strategy/Leadership.; Enterprise Architecture.; Operations Management.

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional in...