Strategy is Digital How Companies Can Use Big Data in the Value Chain /

• Main Authors: Cordon, Carlos (Author), Garcia-Milà, Pau (Author), Ferreiro Vilarino, Teresa (Author), Caballero, Pablo (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Management for Professionals,
• Subjects: Business.; Leadership.; Production management.; Management information systems.; Business and Management.; Business Strategy/Leadership.; Enterprise Architecture.; Operations Management.

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional in...