Mobile Marketing Channel Online Consumer Behavior /
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...
Κύριοι συγγραφείς: | Shareef, Mahmud Akhter (Συγγραφέας), Dwivedi, Yogesh K. (Συγγραφέας), Kumar, Vinod (Συγγραφέας) |
---|---|
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
|
Σειρά: | SpringerBriefs in Business,
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
-
Electronic Word of Mouth (eWOM) in the Marketing Context A State of the Art Analysis and Future Directions /
ανά: Ismagilova, Elvira, κ.ά.
Έκδοση: (2017) -
Chief Information Officer Role Effectiveness Literature Review and Implications for Research and Practice /
ανά: Hütter, Alexander, κ.ά.
Έκδοση: (2017) -
On the Nature of Effective CIO/CEO Communication Evidence from an Interview Study /
ανά: Hütter, Alexander, κ.ά.
Έκδοση: (2017) -
Zero Outage Putting ICT Quality First in the Digital Era /
ανά: Kasulke, Stephan, κ.ά.
Έκδοση: (2017) -
Transforming Healthcare Through Information Systems Proceedings of the 24th International Conference on Information Systems Development /
Έκδοση: (2016)