Mobile Marketing Channel Online Consumer Behavior /

• Κύριοι συγγραφείς: Shareef, Mahmud Akhter (Συγγραφέας), Dwivedi, Yogesh K. (Συγγραφέας), Kumar, Vinod (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Marketing.; Management information systems.; Business and Management.; Business Information Systems.; Information Systems Applications (incl. Internet).

This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...

Πίνακας περιεχομένων:

• Chapter 1 Online Consumer Behavior and Marketing Channel
• 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel
• 4 Effective Mobile Channel
• 5 Design of the Mobile Channel Structure
• 6 Target Marketing and Development of the Communication Channel
• 7 Conclusion.