Mobile Marketing Channel Online Consumer Behavior /
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, an...
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Series: | SpringerBriefs in Business,
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Chapter 1 Online Consumer Behavior and Marketing Channel
- 2 Mobile Marketing Channel.3 Scope of Short Messaging Service (SMS) as a Marketing Channel
- 4 Effective Mobile Channel
- 5 Design of the Mobile Channel Structure
- 6 Target Marketing and Development of the Communication Channel
- 7 Conclusion.