Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment /

• Κύριος συγγραφέας: Nestorović, Čedomir (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Islam.; Marketing.; Religion and culture.; Business and Management.; Sociology of Culture.

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these ma...