Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment /

• Main Author: Nestorović, Čedomir (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Management for Professionals,
• Subjects: Business.; Islam.; Marketing.; Religion and culture.; Business and Management.; Sociology of Culture.

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these ma...