Islamic Marketing Understanding the Socio-Economic, Cultural, and Politico-Legal Environment /
This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these ma...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Series: | Management for Professionals,
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| Online Access: | Full Text via HEAL-Link |
