Services Marketing Cases in Emerging Markets An Asian Perspective /

Services Marketing Cases in Emerging Markets An Asian Perspective /

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Roy, Sanjit Kumar (Επιμελητής έκδοσης), Mutum, Dilip S. (Επιμελητής έκδοσης), Nguyen, Bang (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2017.
Θέματα:	Business. Marketing. Globalization. Markets. Service industries. Business and Management. Services. Emerging Markets/Globalization.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Strategic Marketing Cases in Emerging Markets
Έκδοση: (2017)

Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /
Έκδοση: (2017)

Boundary Spanning Elements and the Marketing Function in Organizations Concepts and Empirical Studies /
Έκδοση: (2015)

Cross-Cultural Personal Selling Agents’ Competences in International Personal Selling of Services /
ανά: Antczak, Anna, κ.ά.
Έκδοση: (2017)

Marketing Cases from Emerging Markets
Έκδοση: (2014)

Market Entry in China Case Studies on Strategy, Marketing, and Branding /
Έκδοση: (2016)

Transnational Marketing and Transnational Consumers
ανά: Sirkeci, Ibrahim
Έκδοση: (2013)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
ανά: Schaffmeister, Niklas
Έκδοση: (2015)

Fundamentals of Business-to-Business Marketing Mastering Business Markets /
Έκδοση: (2015)

Global Marketing Strategy An Executive Digest /
ανά: Schlegelmilch, Bodo B.
Έκδοση: (2016)

Entering Emerging Markets Motorola’s Blueprint for Going Global /
ανά: Schoenborn, Guenter
Έκδοση: (2006)

Global Brand Strategy World-wise Marketing in the Age of Branding /
ανά: Steenkamp, Jan-Benedict
Έκδοση: (2017)

Leadership Development in Emerging Market Economies
Έκδοση: (2017)

The Social Organisation of Marketing A Figurational Approach to People, Organisations, and Markets /
Έκδοση: (2017)

Knowledge Management for Development Domains, Strategies and Technologies for Developing Countries /
Έκδοση: (2014)

Achieving Brand Loyalty in China through After-Sales Services With a Particular Focus on the Influences of Cultural Determinants /
ανά: Fraß, Alexander
Έκδοση: (2016)

Strategic Marketing Issues in Emerging Markets
Έκδοση: (2018)

Wine Positioning A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World /
ανά: Mora, Pierre
Έκδοση: (2016)

Implementing International Services A Tailorable Method for Market Assessment, Modularization, and Process Transfer /
Έκδοση: (2012)

Private Action for Public Purpose Examining the Growth of Falck, the World’s Largest Rescue Company /
ανά: Murdock, Alex
Έκδοση: (2017)

Social Media and Emerging Economies Technological, Cultural and Economic Implications /
ανά: Del Giudice, Manlio, κ.ά.
Έκδοση: (2014)

Emerging Issues in Global Marketing A Shifting Paradigm /
Έκδοση: (2018)

Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /
Έκδοση: (2017)

Corporate Governance in Emerging Markets Theories, Practices and Cases /
Έκδοση: (2014)

Supply Chain Design and Management for Emerging Markets Learning from Countries and Regions /
Έκδοση: (2015)

Introducing Competition into the Piped Water Market A Theoretical Analysis of Common Carriage and Franchise Bidding /
ανά: Meister, Urs
Έκδοση: (2006)

Entrepreneurship in Emerging Economies Enhancing its Contribution to Socio-Economic Development /
ανά: Cieślik, Jerzy
Έκδοση: (2017)

Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation /
ανά: Ramdorai, Aditi, κ.ά.
Έκδοση: (2015)

Market Entry Strategies in Eastern Europe in the Context of the European Union An Empirical Research into German Firms Entering the Polish Market /
ανά: Klug, Michael
Έκδοση: (2006)

Social Innovation and New Business Models Creating Shared Value in Low-Income Markets /
ανά: Michelini, Laura
Έκδοση: (2012)

Managing in Recovering Markets
Έκδοση: (2015)

Human Capital and Innovation Examining the Role of Globalization /
Έκδοση: (2017)

Low-Income Consumers as a Source of Innovation Insights from Idea Competitions in Brazilian Low-Income Communities /
ανά: Krämer, Aline
Έκδοση: (2015)

Innovative China Innovation Race Between East and West /
ανά: Someren, Taco C.R. van, κ.ά.
Έκδοση: (2013)

Understanding Chinese Firms from Multiple Perspectives
Έκδοση: (2014)

Strategy, Structure and Performance in a Transition Economy An Institutional Perspective on Configurations in Russia /
ανά: Weigl, Tobias
Έκδοση: (2008)

China’s Neighbors Who is Influencing China and Who China is Influencing in the New Emerging Asia.
Έκδοση: (2012)

Strategies of Multinational Corporations and Social Regulations European and Asian Perspectives /
Έκδοση: (2014)

Luxury Brands in China and India
ανά: Atwal, Glyn, κ.ά.
Έκδοση: (2017)

Inclusive Innovation for Sustainable Development Theory and Practice /
Έκδοση: (2016)

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