Services Marketing Cases in Emerging Markets An Asian Perspective /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Roy, Sanjit Kumar (Επιμελητής έκδοσης), Mutum, Dilip S. (Επιμελητής έκδοσης), Nguyen, Bang (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Business.; Marketing.; Globalization.; Markets.; Service industries.; Business and Management.; Services.; Emerging Markets/Globalization.

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial...

Πίνακας περιεχομένων:

• Service experience and co-creation
• Service branding and Servicescapes
• Transformative services.