Strategic Innovative Marketing 4th IC-SIM, Mykonos, Greece 2015 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Kavoura, Androniki (Editor), Sakas, Damianos P. (Editor), Tomaras, Petros (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Business.; Marketing.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Information Systems Applications (incl. Internet).

This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights...