Business Model Pioneers How Innovators Successfully Implement New Business Models /

• Κύριοι συγγραφείς: Voigt, Kai-Ingo (Συγγραφέας), Buliga, Oana (Συγγραφέας), Michl, Kathrin (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Market research.; Leadership.; Management.; Industrial management.; Business and Management.; Business Strategy/Leadership.; Innovation/Technology Management.; Market Research/Competitive Intelligence.

Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range fro...

Πίνακας περιεχομένων:

• Introduction
• The Business Model Concept
• Retail Business Model Pioneers: Striving for Customer Benefit - The Case of Aldi
• Pure Beauty - The Case of Body Shop
• Globalizing Coffee Culture - The Case of Starbucks
• Customized and Built to Order - The Case of Dell
• Creating the Global Shopping Mall - The Case of Amazon
• Media and Entertainment Business Model Pioneers: Beyond the Search Engine - The Case of Google
• Journalism 2.0 - The Case of The Huffington Post
• Making People Happy - The Case of The Walt Disney Company
• Entertainment on Demand - The Case of Netflix
• Passion for Music - The Case of Spotify
• Service Business Model Pioneers
• Democracy in Education - The Case of edX
• Pioneer in the Skies - The Case of Southwest Airlines
• Manufacturing Business Model Pioneers: Driving Against the Tide - The Case of Tesla Motors
• Managing Complexity - The Case of Siemens
• Key Learnings: How to Start a Pioneering Business Model?