Mind Genomics A Guide to Data-Driven Marketing Strategy /

• Κύριοι συγγραφείς: Milutinovic, Veljko (Συγγραφέας), Salom, Jakob (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: SpringerBriefs in Business,
• Θέματα: Business.; Marketing.; Data mining.; Behavioral sciences.; Behavioral economics.; Business and Management.; Data Mining and Knowledge Discovery.; Behavioral Sciences.; Behavioral/Experimental Economics.

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before on...

Πίνακας περιεχομένων:

• Introduction to Basic Concepts of Mind Genomics
• Research Challenges
• Case Studies
• The Infrastructure Framework for Mind Genomics
• An Efficient Technological Support for Mind Genomics
• Conclusions.