Advances in National Brand and Private Label Marketing Third International Conference, 2016 /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Martínez-López, Francisco J. (Editor), Gázquez-Abad, Juan Carlos (Editor), Gijsbrecht, Els (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Springer Proceedings in Business and Economics,
• Subjects: Business.; Marketing.; Leadership.; E-business.; Electronic commerce.; E-commerce.; Industrial psychology.; Business and Management.; Industrial, Organisational and Economic Psychology.; e-Business/e-Commerce.; Business Strategy/Leadership.

This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present a...

Table of Contents:

• Part I: Consumer Behaviour I
• Part II: Branding I
• Part III: Strategic Decisions and Theoretical Research
• Part IV: Consumer Behaviour II
• Branding II. .