New Luxury Management Creating and Managing Sustainable Value Across the Organization /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rigaud-Lacresse, Emmanuelle (Επιμελητής έκδοσης), Pini, Fabrizio Maria (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Advances in Luxury
• Θέματα: Business.; Marketing.; Leadership.; Organization.; Planning.; Business logistics.; Business and Management.; Supply Chain Management.; Business Strategy/Leadership.
• Φυσική περιγραφή: XXII, 311 p. 27 illus., 3 illus. in color. online resource.
• ISBN: 9783319417271

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.