The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce custome...
| Main Authors: | , |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
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| Series: | Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
