The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /

• Κύριοι συγγραφείς: Del Giudice, Manlio (Συγγραφέας), Della Peruta, Maria Rosaria (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
• Θέματα: Business.; Customer relations > Management.; Management.; Industrial management.; Economic history.; Business and Management.; Customer Relationship Management.; Innovation/Technology Management.; Economic History.

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce custome...