The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /

• Κύριοι συγγραφείς: Del Giudice, Manlio (Συγγραφέας), Della Peruta, Maria Rosaria (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
• Θέματα: Business.; Customer relations > Management.; Management.; Industrial management.; Economic history.; Business and Management.; Customer Relationship Management.; Innovation/Technology Management.; Economic History.

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce custome...

Πίνακας περιεχομένων:

• 1. Definition and evolution of the variables in the model in marketing studies and research
• 2. A model of customer retention in business-intensive markets
• 3. Shopping scripts and resistance to change: an empirical verification in b2b digital markets
• 4. Managerial Implications of The Model and Final Insights.