Language in International Business Developing a Field /
Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcase...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
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| Σειρά: | JIBS Special Collections,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Chapter 1 Introduction (Mary Yoko Brannen and Terry Mughan)
- Chapter 2 Methodological considerations in cross-national consumer research (Green, R. T., & White, P. D)
- Chapter 3 Cross-cultural interaction: the international comparison fallacy (Adler, N. J., & Graham, J. L.)
- Chapter 4 The multinational corporation as a multilingual community: Language and organization in a global context (Luo, Y., & Shenkar, O.)
- Chapter 5 Language policies and practices in wholly owned foreign subsidiaries: A recontextualization perspective (Peltokorpi, V., & Vaara, E.)
- Chapter 6 The multifaceted role of language in international business: Unpacking the forms, functions and features of a critical challenge to MNC theory and performance (Brannen, M. Y., Piekkari, R., & Tietze, S.)
- Chapter 7 Re-considering language within a cosmopolitan understanding: Toward a multilingual franca approach in international business studies (Janssens, M., & Steyaert, C.)
- Chapter 8 Linguistic gender marking and its international business ramifications (Santacreu-Vasut, E., Shenkar, O., & Shoham, A)
- Chapter 9 Why and how does shared language affect subsidiary knowledge inflows [quest] A social identity perspective (Reiche, B. S., Harzing, A. W., & Pudelko, M.)
- Chapter 10 Fit, misfit, and beyond fit: Relational metaphors and semantic fit in international joint ventures (Liu, L. A., Adair, W. L., & Bello, D. C.)
- Chapter 11 Conclusion (Terry Mughan and Mary Yoko Brannen).
