Language in International Business Developing a Field /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Brannen, Mary Yoko (Editor), Mughan, Terry (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Series: JIBS Special Collections,
• Subjects: Business.; International business enterprises.; Business and Management.; International Business.

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcase...