Excel 2016 for Marketing Statistics A Guide to Solving Practical Problems /

• Main Authors: Quirk, Thomas J. (Author), Rhiney, Eric (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Excel for Statistics
• Subjects: Statistics.; Marketing.; Application software.; Statistical Theory and Methods.; Computer Appl. in Social and Behavioral Sciences.

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest...