Analytics in Smart Tourism Design Concepts and Methods /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Xiang, Zheng (Editor), Fesenmaier, Daniel R. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Tourism on the Verge,
• Subjects: Business.; Internet marketing.; Big data.; Tourism.; Management.; Business and Management.; Tourism Management.; Big Data/Analytics.; Online Marketing/Social Media.

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand a...