Analytics in Smart Tourism Design Concepts and Methods /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Xiang, Zheng (Επιμελητής έκδοσης), Fesenmaier, Daniel R. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Tourism on the Verge,
• Θέματα: Business.; Internet marketing.; Big data.; Tourism.; Management.; Business and Management.; Tourism Management.; Big Data/Analytics.; Online Marketing/Social Media.

This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand a...

Πίνακας περιεχομένων:

• Introduction
• Part I: Travel Demand Analytics
• Part II: Analytics in Every Day Life and Travel
• Part III: Tourism Geoanalytics
• Part IV: Web and Social Media Analytics: Concepts and Methods
• Part V: Case Studies in Web and Social Media Analytics
• Closing Remarks. .