Handbook of Integrated CSR Communication

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Diehl, Sandra (Επιμελητής έκδοσης), Karmasin, Matthias (Επιμελητής έκδοσης), Mueller, Barbara (Επιμελητής έκδοσης), Terlutter, Ralf (Επιμελητής έκδοσης), Weder, Franzisca (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: CSR, Sustainability, Ethics & Governance,
• Θέματα: Business.; Industrial management.; Business ethics.; Management.; Communication.; Sociology.; Mass media.; Business and Management.; Business Ethics.; Communication Studies.; Media Research.; Media Management.; Cultural Management.

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a suc...

Πίνακας περιεχομένων:

• The Concept of Integrated CSR Communication - Introduction and Definition
• Part I: Theroretical Foundations of Integrated CSR Communication
• Part II: Managerial Aspects of Integrated CSR Communication
• Part III: Integrated CSR Communication and New Media
• Part IV: Intercultural Integrated CSR Communication
• Part V: Special Topics of Intercultural Integrated CSR Communication
• Research Outlook an Conclusion.  .