Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients /

• Κύριος συγγραφέας: Srun, Francis (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Market research.; Customer relations > Management.; Sales management.; Business and Management.; Sales/Distribution.; Market Research/Competitive Intelligence.; Customer Relationship Management.

Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes which are unlike that of any other customer. Selling to very wealthy, demanding customers – whether you’re selling luxury products or high...

Πίνακας περιεχομένων:

• Chapter1.-Luxury Advisors Chapter2
• Luxury Customers: Understand Luxury Chapter 3
• Luxury Selling Chapter 4
• The 7 Steps of Active Selling.