Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Stieler, Maximilian (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Internet marketing.; Customer relations > Management.; Leadership.; Call centers.; Business and Management.; Customer Relationship Management.; Online Marketing/Social Media.; Business Strategy/Leadership.; Call Center/Customer Service.

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. The marketing environment continues to be dynamic. As a result, researchers need to adapt t...