Ethics and Neuromarketing Implications for Market Research and Business Practice /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Thomas, Andrew R. (Επιμελητής έκδοσης), Pop, Nicolae Alexandru (Επιμελητής έκδοσης), Iorga, Ana Maria (Επιμελητής έκδοσης), Ducu, Cristian (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Business.; Market research.; Leadership.; Business ethics.; Economic policy.; Business and Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.; Business Ethics.; R & D/Technology Policy.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of n...