Ethics and Neuromarketing Implications for Market Research and Business Practice /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Thomas, Andrew R. (Επιμελητής έκδοσης), Pop, Nicolae Alexandru (Επιμελητής έκδοσης), Iorga, Ana Maria (Επιμελητής έκδοσης), Ducu, Cristian (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Business.; Market research.; Leadership.; Business ethics.; Economic policy.; Business and Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.; Business Ethics.; R & D/Technology Policy.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of n...

Πίνακας περιεχομένων:

• 1. Introduction
• 2. Neuromarketing: Understanding the Application of Neuroscientific Methods within Marketing Research
• 3. Topoi in Neuromarketing Ethics
• 4. A Guideline for Ethical Aspects in Conducting Neuromarketing Studies
• 5. Ethical and Legal Considerations in Research Subject and Data Protection
• 6. Transparency and Reliability in Neuromarketing Research
• 7. Implicit Measures of Attitudes in Market Research
• 8. Ethical Considerations regarding Stakeholders in Neuromarketing Research
• 9. The Responsibility of Neuromarketing Practitioners in Conducting Research for Nefarious Messaging
• 10. The Limits and the Ethics of Consumer Profiling
• 11. Ethical Dilemmas of Future Technologies
• 12. The Ethics of Neuromarketing in Sports.