Ethics and Neuromarketing Implications for Market Research and Business Practice /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Thomas, Andrew R. (Editor), Pop, Nicolae Alexandru (Editor), Iorga, Ana Maria (Editor), Ducu, Cristian (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Business.; Market research.; Leadership.; Business ethics.; Economic policy.; Business and Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.; Business Ethics.; R & D/Technology Policy.

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies of n...