APA (7th ed.) Citation

Kelly, S., Johnston, P., & Danheiser, S. (2017). Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions. Springer International Publishing : Imprint: Palgrave Macmillan.

Chicago Style (17th ed.) Citation

Kelly, Simon, Paul Johnston, and Stacey Danheiser. Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions. Cham: Springer International Publishing : Imprint: Palgrave Macmillan, 2017.

MLA (8th ed.) Citation

Kelly, Simon, et al. Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions. Springer International Publishing : Imprint: Palgrave Macmillan, 2017.