Kelly, S., Johnston, P., & Danheiser, S. (2017). Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions. Springer International Publishing : Imprint: Palgrave Macmillan.
Παραπομπή σε μορφή Chicago (17η εκδ.)Kelly, Simon, Paul Johnston, και Stacey Danheiser. Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions. Cham: Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Παραπομπή σε μορφή MLA (8th εκδ.)Kelly, Simon, et al. Value-ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions. Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
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