Value-ology Aligning sales and marketing to shape and deliver profitable customer value propositions /
This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer intelligence and create value, by blending detailed research with academic rigor and commercial experience of the authors in both Europe and North America. It has never b...
| Main Authors: | , , |
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
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| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
