Media and Metamedia Management

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Freire, Francisco Campos (Επιμελητής έκδοσης), Rúas Araújo, Xosé (Επιμελητής έκδοσης), Martínez Fernández, Valentín Alejandro (Επιμελητής έκδοσης), García, Xosé López (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Advances in Intelligent Systems and Computing, 503
• Θέματα: Engineering.; Printing.; Publishers and publishing.; Artificial intelligence.; Computational intelligence.; Electrical engineering.; Computational Intelligence.; Artificial Intelligence (incl. Robotics).; Communications Engineering, Networks.; Printing and Publishing.

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...

Πίνακας περιεχομένων:

• Introduction
• New Media in The Digital Era
• Journalism and Cyber journalism.-Audiovisual Sector And Media Economy
• Corporate And Institutional Communication
• Marketing Advertising And Tourism
• The Internet And Social Networks
• New Media And Metamedia
• Education Science And Cultural Identity.