Media and Metamedia Management

• Corporate Author: SpringerLink (Online service)
• Other Authors: Freire, Francisco Campos (Editor), Rúas Araújo, Xosé (Editor), Martínez Fernández, Valentín Alejandro (Editor), García, Xosé López (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Advances in Intelligent Systems and Computing, 503
• Subjects: Engineering.; Printing.; Publishers and publishing.; Artificial intelligence.; Computational intelligence.; Electrical engineering.; Computational Intelligence.; Artificial Intelligence (incl. Robotics).; Communications Engineering, Networks.; Printing and Publishing.

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new te...