Marketing Renewable Energy Concepts, Business Models and Cases /

Marketing Renewable Energy Concepts, Business Models and Cases /

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Herbes, Carsten (Editor), Friege, Christian (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
Series:Management for Professionals,
Subjects:
Business.
Renewable energy resources.
Energy policy.
Energy and state.
Marketing.
Renewable energy sources.
Alternate energy sources.
Green energy industries.
Business and Management.
Energy Policy, Economics and Management.
Renewable and Green Energy.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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