The Complexity Turn Cultural, Management, and Marketing Applications /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Woodside, Arch G. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Business.; Marketing.; Personnel management.; Tourism.; Management.; Cultural studies.; Business and Management.; Cultural Studies.; Tourism Management.; Human Resource Management.

 This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate high/low outcomes. 

 Chapter 1.Embracing the complexity turn in management research for modeling multiple realities -- Chapter 2. Taking the complexity turn in strategy management theory and research -- Chapter 3. The complexity turn in human resources theory and research -- Chapter 4. The complexity turn in behavioral pricing -- Chapter 5. The complexity turn in cultures’ consequences on entrepreneurship, innovation, and quality-of-life -- Chapter 6. The complexity turn to modeling firm heterogeneity in corporate social and financial performance.