The Complexity Turn Cultural, Management, and Marketing Applications /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Woodside, Arch G. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Business.; Marketing.; Personnel management.; Tourism.; Management.; Cultural studies.; Business and Management.; Cultural Studies.; Tourism Management.; Human Resource Management.

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even tho...