APA (7th ed.) Citation

SpringerLink (Online service) & Rossi, P. (2017). Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer International Publishing : Imprint: Springer.

Chicago Style (17th ed.) Citation

SpringerLink (Online service) and Patricia Rossi. Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer International Publishing : Imprint: Springer, 2017.

MLA (8th ed.) Citation

SpringerLink (Online service) and Patricia Rossi. Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer International Publishing : Imprint: Springer, 2017.

Warning: These citations may not always be 100% accurate.