SpringerLink (Online service) & Rossi, P. (2017). Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer International Publishing : Imprint: Springer.
Παραπομπή σε μορφή Chicago (17η εκδ.)SpringerLink (Online service) και Patricia Rossi. Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Cham: Springer International Publishing : Imprint: Springer, 2017.
Παραπομπή σε μορφή MLA (8th εκδ.)SpringerLink (Online service) και Patricia Rossi. Marketing at the Confluence Between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Springer International Publishing : Imprint: Springer, 2017.
