Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, t...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Σειρά: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Advertising Communication
- Branding and Brand Management
- Business-to-Business Marketing
- Cause- and Health-related Marketing and Consumer Well-being
- Children, Family and/or Senior Marketing
- Consumer Decision Making
- Cross-Cultural, Multicultural and/or International Marketing
- Digital and/or Internet Communication
- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing
- Fashion and/or Luxury Marketing
- Marketing in Emerging Markets
- Marketing Research: Methods, Measures, Analytics and/or Big Data Research
- Marketing Strategy
- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value
- Personal Selling and Sales Management
- Relationship/Services/Customer Relationship Marketing
- Retailing
- Social Media Marketing
- Sponsorship-linked Communication and/or Product Placement
- Supply Chain Management, Channel and/or Distribution Marketing
- Tourism, Hospitality and/or Environmental Marketing
- Wine and/or Food Marketing. .
