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02754nam a22004935i 4500 |
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978-3-319-48544-7 |
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DE-He213 |
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20161122164710.0 |
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cr nn 008mamaa |
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161122s2017 gw | s |||| 0|eng d |
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|a 9783319485447
|9 978-3-319-48544-7
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|a 10.1007/978-3-319-48544-7
|2 doi
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|d GrThAP
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|a TL1-483
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|a 629.2
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|a Finkbeiner, Patric.
|e author.
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|a Social Media for Knowledge Sharing in Automotive Repair
|h [electronic resource] /
|c by Patric Finkbeiner.
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|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2017.
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| 300 |
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|a XXX, 346 p. 86 illus., 41 illus. in color.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a text file
|b PDF
|2 rda
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|a Introduction -- Industry Background -- Literature Review -- Research Approach -- Participant Observation -- Qualitative research: semi-structured expert interview -- Quantitative research approach -- Conclusion -- Discussion.
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|a This book explores, describes and explains the predictors essential for the acceptance of social media as a digital platform to share professional knowledge in the field of automotive repair in Germany. It reports a rigorous literature review covering key elements of social media, knowledge management and technology acceptance studies. The book assumes a pragmatist approach and applies mixed methods in an exploratory sequential design, combining qualitative and quantitative methods to ensure robust collection and analysis of the collected data. Based on a survey on German automotive repair shops, the author provides a framework, for various stakeholders, to comprehend the motivations for knowledge sharing for automotive repair professionals in Germany. This book not only adds to the existing academic body of knowledge but also provides implications for industry and legislation on a European scale. .
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|a Engineering.
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|a Social media.
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|a Internet marketing.
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| 650 |
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|a Automobile industry and trade.
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| 650 |
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|a Automotive engineering.
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4 |
|a Engineering.
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| 650 |
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|a Automotive Engineering.
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| 650 |
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|a Automotive Industry.
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| 650 |
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|a Social Media.
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| 650 |
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|a Online Marketing/Social Media.
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| 710 |
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|a SpringerLink (Online service)
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|t Springer eBooks
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|i Printed edition:
|z 9783319485430
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|u http://dx.doi.org/10.1007/978-3-319-48544-7
|z Full Text via HEAL-Link
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|a ZDB-2-ENG
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| 950 |
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|a Engineering (Springer-11647)
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